WinZO to Host PUBG Mobile Tournament in Partnership with Tencent Games

Vernacular e-sport gaming platform Winzo has partnered with Tencent Games India to host PUBG mobile tournament on its platform, enabling s to play PUBG in 10 regional languages of India.

“Tencent India’s trust in WinZO is a testament to our unique vision and our distinctive strategy to develop a Netflix of Gaming. Together, we aspire to bring the best gaming experience to the mobile-first audience of Bharat,” said WinZO co-founder Paavan Nanda.

As people around the country are practicing social distancing due to COVID-19 spread, more and more s are playing online games as a form of entertainment. Saumya Singh Rathore, co-founder, WinZo Games, recently said that game plays on their platform went up in the last week. She also added that they were speaking to PUBG (Tencent Games India) for a tie-up and had expedited the conversation. “We have acquired popular games. We are also putting free games for some people who do not want to pay and play but want a medium to escape,” Rathore added.

“WinZO will be now conducting PUBG mobile’s free-to-enter e-sport tournaments with prizes over Rs 1 crore per month,” WinZO announced in a company statement, as per a report in Outlook.

WinZO game claims that they have deep penetration among s from non-urban regions in India and 90 percent of its s come from tier-II to V cities. About 80 percent of their s play games in their regional languages like Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. WinZo was launched in 2017 as TicTok Games, as Jio created a great infrastructure that got 300 million people from Tier II to V cities on smartphones and internet.

Rathore said that amid recent circumstances, the platform is also receiving organic traffic from Tier-I regions including Delhi and Bangaluru.

The platform has crossed about 20 million app installations in less than a year. WinZO is also said to be processing 200 million micro-transactions per month.

Last year, the platform WinZo games also announced a $1.5 million fund to promote Indian game developers.